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Writer's pictureDavid Ben Meir

"An organization that does not use BI will not be able to exist for long"

Netanel, a co-founder of our company, was recently featured in an interview with a top tech journal in Israel, discussing his insights into the constantly evolving BI landscape.

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Q: Netanel, thank you for joining us today. As one of the founders of Metrica, a rapidly growing BI solutions provider, you must have some unique insights into the BI domain. What's your take on the current state of Business Intelligence (BI)?


A: Thank you for having me. Business Intelligence, at its core, has always been about facilitating informed business decisions by making sense of data. However, the BI landscape is evolving faster than ever, driven by advancements in technology and the increasing complexity of business data.


Q: With that said, what challenges do businesses face when implementing a BI solution?


A: One of the primary challenges is the misconception about BI. Many professionals assume that businesses possess an infinite amount of time and a vast bandwidth to adapt and learn complex BI tools. In reality, that's far from the truth. Most businesses, especially in this fast-paced digital age, are overwhelmed with responsibilities. They are looking for solutions that simplify their lives, not complicate them further.


Q: So, in your view,


what do businesses truly want from a BI solution?


A: They want accessibility and simplicity. Companies require BI tools that are user-friendly and adaptable to their ever-changing needs. As BI developers and professionals, we must understand that if a solution is too intricate or not intuitive, clients will be reluctant to use it, no matter how powerful or advanced it might be. Our goal should be to develop BI solutions that are as simple as using a smartphone app.


Q: That's an interesting analogy. But with data becoming increasingly complex, how do you ensure that simplicity doesn't come at the expense of functionality?


A: It's a delicate balance. While it's crucial to provide in-depth analysis and detailed insights, it's equally vital to present that data in an easily digestible manner. At Metrica we focus on user-centric designs, ensuring that dashboards and reports are clear, concise, and actionable. The magic happens when you can hide the complexities behind a sleek interface, letting the user focus on what truly matters: the insights.


Q: In light of that, how do you envision the future of the BI domain?



A: The future of BI lies in personalization and adaptability. As data sources become more varied and businesses grow more unique in their needs, BI solutions must cater to individual requirements. Predictive analytics, machine learning, and AI will play a more significant role, but at the end of the day, it's all about presenting the data in a way that resonates with the user. BI tools that cannot adapt or scale according to a business's unique needs will inevitably become obsolete.


Q: Before we conclude, do you have any advice for budding BI professionals?


A: Absolutely. My advice is to always keep the end-user in mind. As BI professionals, we can get caught up in the technicalities and the potential of what we're creating. But if it doesn't serve the user effectively, it loses its purpose. Always strive to build solutions that are not just powerful but also accessible and easy to use. Remember, our ultimate goal is to empower businesses to make informed decisions, and that can only happen if they can seamlessly interact with and understand the data presented to them.


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